Both Apple and Samsung are premium categories smart phones. And they do everything possible to stay on top, in terms of Branding, Advertising, Feature, Design etc.
World famous advertisement war between Apple and Samsung
But at times they start Brand war, an advertising game, where they start directly comparing themselves with
Samsung started with a print advertisement clearing mentioning Apple’s name, that it has additional features than it’s core rival.
Apple didn’t take much time in replying by publishing a print advertisement in similar fashion.
When the advertisement war was just heating up, Blackberry came into scene and launched an TV commercial mentioning about its superior touch.
Apple replied back with similar strategic video.
Now after a shorter while Samsung released another video advertisement, showing its extreme well features which Apple can’t compete.
Samsung released a sequel of this ad, mentioning more features, which Apple doesn’t have.
Samsung seems unstoppable while it comes to directly competing in advertisements and to stay ahead. It released another print advertisement. This was released exactly at that time when Apple got struck by the “bendable iPhone 6 ” issues.
And when Samsung keeps on aggressively competing itself with Apple showing its superior features. Smartly Nokia Lumia introduced its advertisement, showing it’s presence.
What is going to be next in these rivalries future would tell us. But one thing is for sure that Both the brands are doing everything possible to retain their premiership.
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