Advertising has become more fierce, now corporate are directly using other brand names to show that they are better. In a recent ad we can see Pepsodent claiming to be better than Colgate.
But sometimes, advertisement goes so intense that brands do everything possible to stay on top.
Famous Advertisement war between BMW and AUDI – who nailed it
The most famous one is of between BMW and AUDI, where through billboards they have tried to show who is on top.
For promoting its 35th MOA Rally (Chess Tournament) BMW has released an Ad Campaign.
And then the Advertisement war was has started from California when Audi placed a huge billboard for new Audi A4 with the caption “Chess? No Thanks I’d rather be driving.”
Very soon AUDI has changed the billboard with a teaser message, directly ponting to BMW. The Billboard contains the picture of AUDI A4 and message was “your move BMW”.
BMW has immediately placed a hoarding just next side of the road, which was 3 times the size of AUDI Billboard. The message was “Checkmate”. They have featured 3 series BMW in the billboard.
Audi sooner placed a same size Billboard on the same side, where BMW has placed the billboard, which features R8. And the message was loud and clear “Your pawn is no match for our king”.
Lastly BMW has placed a blimp tethered on the AUDI R8 billboard and the message was “Game Over”. The board features its F1 car.
AUDI has immediately placed a new billboard someplace else on reply to this which said that “Time to check your luxury badge”.
This doesn’t end here. BMW has gone more wild in terms of exploring advertising opportunities and placed a huge billboard stretched along the city at Moscow. Plus they placed their cars in the billboard and not just the cars but whole “M” range cars.
And when everyone thought that it has ended, AUDI comes up with a new strategy and placed a billboard, which congratulates BMW for Winning World Car of the year award. Ofcorse it was sarcastically.
This time BMW replied very soon with same sort of message.
Suddenly out of no where Subaru came into picture and congratulate both sarcastically.
It becomes a trend and sooner the latest entry by another rival car almost steal the show
But final message was from Bentley which actually steal the show, featuring its Chairman picture.
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Bentley nailed it
war of advertisement. the ending is the best. huhu
Indeed !!! 🙂
It was triggered by this:
https://kevinspraggettonchess.files.wordpress.com/2011/05/5c5e5-bmw_chess.jpg?w=404&h=640
Please keep me informed on happenings in the advertising world such as the BMW/AUDi advets
Now the winners here are the advertising family! The consumer is still clueless.
I like the banter, I like the thought process
Great thinking, good teams that allowed this to get past the boardrooms and out into the public, I am certain that now there will be a real change and development in the luxury vehicle market all with the aim of being number one!
Bentley….. The blue car, man oh man! This shouldn’t have ended there…
Seemingly the war of words might end in court corridors!
Good one.
P.s The writer needs some grammar lessons “doesn’t END” and Replied (not replied back)
Thank You so much for the correction. Highly appreciate it.
I would love to read topics.. Related.. Advertising wars.. Campaingns and all
hahaha the finishing part kills it…the blue car
The blue car is demeaning to the speed beast here…..but I loved the article.
I could not help but keep scrolling down as I laugh.
It’s a cool article.
How about the other one between Mercedes benz and bmw where a mec truck carried bmw cars captioned “even the benz brings you driving pleasure” and the bmw m3 driving around a windy mountain road with caption “bmw beats the bends”
The Clash of Titans.. The last word hasn’t been said yet..
Very good post. I will be dealing with a few of these issues as well..
Loved it!
Another game of thrones
Better way for improvement……one on one play
Niczego sobie 🙂
Audi turned to its Facebook fans and the fans came up with some clever photo-shopped replies . BMW fans also responded with a Photo-shopped replies.
The A4 shown in the billboard is of 2008 model year. It can’t be recent. This article is outdated
Yes it is. This was famous advertisement war that time, many people might have missed seeing it. Sharing it here Just to increase knowledge. Happy Reading.
Team – BeYourGoogle
Good fun read,
Bentley, all hands down!
Ooh was scrolling down.. smiling sheepishly… loved it…
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Great article.
I think that Mercedes has kept is going – Merc advert and invite to BMW from 2016 celebrating BMW's 100 years